• Welcome to Challenge That.

    We help organisations maximise customer lifetime value by optimising CRM.

    Because when all you do is CRM, you get really good at it...

  • Our Approach to CRM

    1

    Planning

    We validate or develop your CRM strategy to ensure alignment to strategic departmental planning, key company KPIs, Objectives and goals

    2

    Process

    We help you define your business processes to support your CRM strategy and planned activity in a way both the business and tech teams understand

    3

    People

    We help you establish ownership at each stage of the project and each stage of the Customer Lifecycle, sourcing new skill sets if required

    4

    Platform

    We review your current CRM capability and match your requirements, proposing a technology solution that can bridge the gaps

  • Capability Assessment

    Discovery Workshop

    Key Focus Areas Workshop

    The MOVE Methodology

    Customer Lifecycle

    RACI Model

    Requirements Document

    Partner Engagement

  • Gain Clarity, Confidence, and Control

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    CLARITY

    Gain clarity on what the organisation is trying to achieve and determine ownership of all aspects of CRM

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    CONFIDENCE

    Build confidence in your knowledge of CRM and the teams understanding of the approach to CRM

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    CONTROL

    Take control of the customer journeys you are building and the technology that will support them

  • The most common CRM challenges?

    Hint: it has nothing to do with technology.

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    Ownership

    If everyone owns it, then no one truly has ownership or accountability

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    User Adoption

    Teams are not using the CRM tools and have reverted to spreadsheets

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    Strategy

    Missing targets and seeing poor outcomes becuase the stratgey is not clear

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    Tech Partners

    Difficultly in communicating with tech partners to get what you want

  • Brands we've worked with...

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